Hubungan Peletakan Kamera (Angle) dalam Iklan Berbentuk Video

In an advertisement sometimes there is a meaning that presented not straightforward. Every TVC uses real human talent cannot be separated from the camera's perspective. THE IMPORTANCE OF CAMERA VIEWS ON VIDEO MEDIA ADVERTISING examines relationship of camera placement (angle) in influencing message conveyed by and how cinematography used as visual rhetoric. The study was conducted qualitatively with semiotic film analysis approach. Data ADS grouped into 4 structures, namely Visual Structure, Verbal Structure (Language, Character, Settings, Time), Narrative Audio Structure. Diachronic using signifier (sign) signified views. Some types angles are Extreme Long Shot (ELS), Very (VLS), (LS), Medium (MLS), (MS), Close Up (MCU), (CU), Big (BCU), Low Angle Shot, Eye Level Shot. selection selected images to analyzed carried out on following basis: (1) Selecting image according type angle. (2) Sort (3) Analyze each impression built (4) Comparing impressions two analyzes. (5) Explain reasons for different arise, when viewpoint same but obtained different. angle important creating certain impressions, example horror.